Track A — Lenders & Title
Revenue-share partnership for mortgage lenders, title companies, and financial institutions embedding AREC property intelligence into their underwriting, origination, or client-facing workflows. Requires a sales relationship and legal agreement. Pursue after 3 Track B brokerage deals close — lenders want to see the product working in the field.
Track B — Brokerages
Full AREC platform under your brokerage brand. White-label subdomain, all overlays, agent leads integration, and shared campaign tools. A signed brokerage deal is a reference customer, a distribution channel, and recurring revenue. Target independent brokerages with 20–80 agents who are already paying for a data tool they're not fully using. At $28K/yr for 50 agents, that's $560/agent/yr — less than 2 cups of coffee per day.
Track C — Media & Data
API/widget embed for media companies, real estate portals, data vendors, and publishers. Embed AREC map widgets, data feeds, or overlay layers under your brand. Build the API docs and let inbound come to you — this is a long-tail revenue source that scales without a direct sales motion. A $500/mo platform fee kicks in after a 90-day pilot.
Track B first. A signed brokerage deal proves the product works in the field and creates the reference customer lenders (Track A) want to see before committing. Track C is inbound-driven — publish the API docs, let publishers find you. Do not run active Track A or Track C sales motions until at least 3 Track B contracts are live.