Privacy Policy
Last Updated: February 13, 2026
Information We Collect
We collect the following categories of personal information to provide our real estate intelligence services:
- Account Information: Email address, password (hashed), subscription type, account preferences
- Profile Information: Name, company name, phone number, professional license information
- Usage Data: Pages visited, reports generated, searches performed, features used
- Property Data: Properties saved, watchlist items, lead information you input
- Communication Data: Support tickets, chat messages, email correspondence
- Payment Information: Billing address, payment method (processed securely by third-party processor)
- Technical Data: IP address, browser type, device information, cookies (see Cookie Policy below)
Sources of Information
We obtain your personal information from the following sources:
- Directly from you: When you create an account, submit forms, or communicate with us
- Public records: County assessor data, property records, tax information
- Third-party data providers: MLS feeds, census data, market research providers
- Automated collection: Cookies, analytics tools, server logs
Data Retention
We retain your personal information according to the following schedule:
- Active accounts: Retained for the duration of your subscription
- Closed accounts: Deleted within 90 days of account closure, except as required by law
- Transaction records: Retained for 7 years for tax and legal compliance
- Analytics data: Aggregated and anonymized after 24 months
- Server logs: Deleted after 30 days
Third-Party Disclosures
We share your personal information with the following categories of third parties:
- Service providers: Cloud hosting, email delivery, payment processing, customer support
- Data providers: To verify and enrich property and ownership data
- Legal requirements: When required by law, subpoena, or to protect our rights
We do not sell your personal information to third parties for marketing purposes.
Cookie Policy
We use the following categories of cookies on our platform:
- Essential cookies: Required for authentication, security, and core functionality
- Preference cookies: Remember your settings and preferences
- Analytics cookies: Help us understand how you use our platform (Google Analytics)
- Marketing cookies: Used to deliver relevant advertisements (with your consent)
You can manage your cookie preferences through your browser settings. Note that disabling essential cookies may prevent the platform from functioning properly.
California Privacy Rights (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act:
- Right to Know: Request disclosure of personal information we collect, use, and share
- Right to Delete: Request deletion of your personal information (with certain exceptions)
- Right to Opt-Out: Opt out of the sale of personal information (we do not sell your data)
- Right to Non-Discrimination: Receive equal service regardless of exercising privacy rights
To exercise these rights, contact us at privacy@americanrealestatecenters.com
How We Use Your Data
American Real Estate Centers ("AREC") is committed to protecting your privacy and being transparent about how we handle your personal information. All data collected through the AREC platform is used exclusively for internal operational purposes to:
- Manage lead generation and property tracking
- Provide you with real estate market intelligence and reports
- Improve and optimize our platform and services
- Communicate with you about your account and services
- Comply with legal and regulatory requirements
We Do Not Sell Your Data
Your data will never be sold, rented, or shared with third parties for marketing purposes. We respect your privacy and maintain strict control over all personal information you provide to us. Your data is protected and used solely to deliver the services you have signed up for with AREC.
SMS Communication Opt-Out
If you have chosen to receive SMS communications from AREC, you can opt out at any time.
To unsubscribe from SMS messages:
Reply with the word STOP to any SMS message you receive from AREC. You will receive a confirmation message, and you will no longer receive SMS communications from us.
Email Unsubscribe Options
You can manage your email preferences at any time through the following methods:
- Click the "Unsubscribe" link at the bottom of any email you receive from AREC
- Log into your account and adjust your communication preferences in your settings
- Contact our team at privacy@americanrealestatecenters.com
Once you unsubscribe, you will no longer receive promotional emails from us. Please note that you will continue to receive essential account notifications and service-related communications.
Your Privacy Rights
You have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Withdraw consent for data processing
- Request a copy of your data in a portable format
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Policy Changes
AREC reserves the right to update this Privacy Policy at any time. We will notify you of any significant changes by posting the updated policy on this page with an updated "Last Updated" date. Your continued use of our platform constitutes acceptance of any changes to this Privacy Policy.